Competitividad turística como motor de desarrollo regional. Un estudio del clúster de turismo en el Suroeste Antioqueño
Datos del contenido
Competitividad turística como motor de desarrollo regional. Un estudio del clúster de turismo en el Suroeste Antioqueño
Tipo de contenido
Libro resultado de investigación
Fecha
2019-09
Resumen
Tourism growth is a trend in the 21st century and more for Colombia, which in recent years has undergone a process of social and political transformation, which has strengthened security indicators, so the country has become a very popular international tourist destination. This book presents a competitive development model for the tourism sector in the research and implementation phases. to do this, we expose the case of the southwest of Antioquia. We begin with the analysis of the relevant strategies to achieve the competitiveness of the tourism cluster in this subregion as a development engine. From there, we present conclusions and recommendations that contribute to choosing more efficient strategies to standardize services in productive units that want to act as a network of companies. also, we show some forms of organization that can make the management of a tourism product, resources, and competitiveness of the subregion more efficient; as well as the aspects that should continue to be strengthened for the construction of a product in this field. The southwest of Antioquia has great potential for its natural and cultural wealth. But it is essential to clearly articulate the different services to create an experience that impacts tourists and makes the territory a truly competitive space.
Editorial
Ediciones Universidad Cooperativa de Colombia, Bogotá, Colombia
Colecciones
- Libros UCC [68]
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